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A propos

About us 

Specialists in marketing data and influencers, we establish our own metrics, including regular measurement barometers for various influence communication channels. These barometers enable us to conduct diagnostics and analyses, as well as consulting services.

"Measurement is the only path to truth"

"Mensurando  viam veritatis elegi"

Our particularity: 

We are both an Institute & an agency

INSTITUTE OF research

Economic Intelligence, Consulting, and Marketing Studies since 1999

Consulting Agency

Tailored Support

BAROMETERS

Focus on the general public with potential options on your specific targets

international

Expertise in over 25 countries in Europe, Americas, and Asia

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+20

+25

+700,000

YEARS OF EXPERIENCE

AUDITED COUNTRIES

RESPONDENTS INTERVIEWED

They trust 

us

Nos Outils

Our tools to estimate your market position

Avant de la voiture

SCAN CLUB

  • Measure the visibility, attractiveness, and image of your club

  • Identify all your specificities effectively

  • Enhance all your partnership and sponsorship proposals

  • Analyze key success factors

  • Compare yourself to other clubs

Forêt verte

AUTOMOTIVE PRESS BAROMETER

  • Measure specialized journalists’ perception of automotive brands’ range and products

  • Position your brand vis-à-vis journalists’ needs

  • Evaluate and measure the relashionship between manufacturers and media

  • Optimize your brand’s relashionship with the media

  • Compare your brand versus other manufacturers

Prêt à donner un coup de pied

SCAN CSR

  • Measure public perception of companies’ CSR values

  • Identify the ranking of each company.

  • CSR diagnostic of companies

  • CSR benchmark of your company versus others

Homme en costume

CELEBRITY VALUE

  • Measure the marketing value of celebrities

  • Benchmark selected celebrities

  • Select the most appropriate celebrity for your brand, your values, your products, your industry

Convention vidéo

SCAN LEADER

  • Measure and understand the image of business leaders, identify their strengths

  • Measure the impact of communications actions over a period of time

  • Understand how «to use» your leader’s image within your communication strategy

Gros plan sur la mode d'automne

SCAN E-SPORT

  • Understand eSports and its market

  • Measure and analyse your brand’s image

  • Analysis of influencers/streamers and their audiences  

  • Identify influencers/steamers together with your brand

  • Benchmark your club/brand’s image

Barometers that objectify your results

International leader in barometers for measuring the economy of sport, automobiles and Celebrity Marketing for more than 20 years, advent has developed tools that analyze press and corporate communication actions as well as partnership and sponsorship actions. and more generally marketing in these different sectors.

advent allows all brands to better communicate with their different targets (the general public but also “opinion leaders” such as journalists, bloggers, etc.). We support these brands in identifying and activating their “assets” and thus enable them to optimize their marketing and commercial actions in general.

By placing the general public, but also “opinion leaders”, such as “influencers” at the heart of our expertise, our mission is to provide operational assistance to market leaders. Thanks to our original tools and methods, we are able to provide our clients with a precise analytical and clearer vision of the market. 

What we bring to our customers

Vue de la ville depuis la fenêtre d'un bureau

Our expertise and rigorous marketing data collection

Our experience and understanding of our clients’ business in analysing these data

The regular recurrence of our data gathering process which allow our clients to measure the evolution of their partnerships and their activation over time

Our international dimension with operations in more than 25 countries and our ability to intervene quickly in new territories

Partenaires

OUR PARTNERS

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v2 cap
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CEW
v2 capital
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shang
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Our Team

+ 30 consultants in more than 12 countries

Contact

Contact

17 bis rue de Normandie 

92,600 Asnières sur Seine 

+33 1 47 94 01 20

@advent

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